Games Workshop to raise its prices

According to Table Top Gaming News Games Workshop is to raise its prices once again. OK well its not a real surprise to tell you the truth they seem to do it every year . However GW is talking about as much as a 25% increase. Unfortunately their reasons for historical price increases have been less then steller. Now with the rise in prices, along with everything else comes at a bad time for everyone. Their already high prices are going to put a crunch on many people. I would be sure to go and pick up the items you wanted now. The increase is going to impact all metal miniatures, paints, books and the like. It does appear that the plastic minis will be held at their current price levels for now.

“Dear Valued Customers,

There is an old curse you might know: “May you live in interesting times “

I would be very surprised if anyone could look around our tiny world today and not ponder the truism of such a simple remark. There is very little doubt that these current days would certainly qualify as interesting.

Among many other concerns the world has been struggling with the rising cost of energy, transport, and materials. These rising costs have ultimately affected not only the price of gasoline that we put into our tanks, but the price we pay for milk, eggs and cereal. It has also, not surprisingly perhaps, greatly affected the costs for producing miniatures.

Today we are contacting all of our Trade customers globally to announce that due to these rising costs, we too will be raising some of our prices.

We do not do this lightly. We fully understand that the timing of the price rise directly conflicts with our annual July price review and for that we deeply apologize. I hope that you understand that this price rise is not something Games Workshop Global desires to do, it is something we have to do.

That being said, we wish to approach this change with the same dedication to customer service that we do for every endeavor. So for clarity and fairness I offer the following points:

We are contacting our Trade customers this week to prepare them for any questions they may have.

On Monday August 25th a message informing end hobbyists will be placed on all of our websites.

Prices will change September 29th.

A message will appear in our October White Dwarf.

The price increase will affect part of our paint and hobby ranges, as well as a large portion of our metal models and printed materials.

Even with the pressure of rising costs we are adamant that we will not at this time raise prices on any plastic model kits. Providing high quality, great value kits is fundamental to our corporate strategy and will continue to produce and distribute them at the current prices for as long as we are able.

Sincerely,

Games Workshop”

So that codex is now going to be $25 and that metal Oblits are now going to be $28 dollars!! Even better a box of Blood Knights will almost cost $100.00

Interesting and it seems more expensive times to be sure.

On a side note Tom Kirby (Chairman) bought 100,000 shares of GW , and this right before the price increase. If investors see the price increase as a good thing, Tom will be making a nice bit of change.